Are Westerink Sandvik introduced the discussion: "When a debate about design or redesign for large companies or public institutions breaks out, we often miss the professional angle. The press criticises the cost of "a new logo", while professionals criticise the design. Little attention is paid to the actual effect or value of the design. But what is the actual value of design? Can it be measured? What do we tell the sceptic, who doesn't see the value? For this expert discussion we are fortunate to have with us Wanda Grimsgaard, Professor of Visual Communication at the University of South-Eastern Norway and author of the book Design og strategi [Design and Strategy], and our own Marte Veys Berg, graphic designer and head of design at Netlife Design."
The expert discussion was broadcast live from Netlife. The video was streamed and published on Youtube. You can watch it HERE.
«Millioner for en logo kan være billig» ["Millions for a logo can be cheap"] Open editorial column (open ed) by Wanda Grimsgaard Dagens Næringsliv 17.02.2019
“No, a logo does not cost 115 million” ["Nei, en logo koster ikke 115 millioner"] Open editorial column (open ed) by Are Westerink Sandvik, Netlife Design VG 12.08.2018