Design & Strategy

Sneak peek of Design and Strategy

One major step further. The manuscript and book design are complete. Now the final proofreading and a few rounds of corrections await, before the book goes to print and out to the wider market.
First sample print of the book cover of the book Design and Strategy.
First sample print of the book cover of the book Design and Strategy.

I am so excited to show you this sample print of the cover of Design and Strategy. After months of 10-12 hours of intense work days and weekends, I have finally submitted the manuscript and design to Routledge. 640 pages in total.

About the book

 This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. 

Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. 

This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes. 

Cover design: Lars Høie
Text and design editing: BØK AS, Susann Vatnedal

I have been lucky to have many experts around me. Initially, I would like to highlight the great people at Mission AS. They have been close throughout the process, read page by page, come up with professional input and adjustments. I am deeply grateful. And of course, all the contributors are mentioned in the book.

Design and Strategy is translated and fully revised second edition from the Norwegian language: Design og Strategi by Wanda Grimsgaard © Cappelen Damm Akademisk 2018.

ISBN: 978-80-02-49055-3