03.03.2019 «Tegnehanne» about the price of a logo
Tegnehanne (CartoonHanne) contributed to the debate on the price of a logo with her open ed "I do not hate money either".
For the record, I called Hanne to ask if she had been inspired by my article in DN "Millions for a logo can be cheap" or my lecture "Why pay two million for a logo, when it can be purchased online for 2000 Norwegian kroner?". She confirmed that it wasn’t out of the question. I got her blessing to share it in the blog.
Excerpt from article in Aftenposten 3. mars 2019.
Read Tegnehanne’s post HERE
Full page opinion piece by Hanne Sigbjørnsen; Tegnehanne. Facsimile from Aftenposten 3. mars 2019.
«Millioner for en logo kan være billig» ["Millions for a logo can be cheap"] Open editorial column (open ed) by Wanda Grimsgaard Dagens Næringsliv 17.02.2019
Why pay two million for a logo, when it can be purchased online for 2000 kroner?” I talked about the topic of the price of a logo at Dinamo's breakfast seminar 30.01.2019, together with Annie Myhre.
«The challenge lies in the transfer of strategy to design. This is also where the key to success is found».
About the author: Wanda Grimsgaard is Professor of Visual Communication at the University of South-Eastern Norway, USN School of Business, and author of the book Design and Strategy. A Step-by-Step Guide. (The picture shows the author with the Norwegian version). Wanda teaches, writes and does research in the field of strategic design. She is passionate about conveying to designers and their clients that every project should be aligned with the company's goals and strategies, so that the outcome can contribute to the company's success. She finds it equally inspiring and fun to work with strategy and design which she sees as two sides of the same coin. The goal is to bridge the gap between strategy and design. In 2019, Wanda was a research fellow at Lancaster University Management School ( LUMS), where she launched new research projects at the intersection of strategy and design. "The challenge lies in the transfer of strategy to design. This is also where the key to success is found", according to Wanda.
Background: Wanda's background consists of many years’ experience in the design industry, both in partnership with others and on her own. The core business has mainly been the development of identities for companies, products or services, where the aim has been increased awareness and competitiveness, or other value creation. The clients have ranged from start-ups and medium-sized companies to large, well-known brand companies. Besides working as an executive designer, Wanda has always been interested in sharing knowledge, as a lecturer, course holder and examiner for various course organisers and design schools. Profiles on internet and social media: Linkedin profile Profile at USN School of Business Twitter: @wandagrimsgaard Instagram: @wandagrimsgaard