Design & Strategy

Design is not just shape and colour.

Very nice to be interviewed by Kreativt Forum on the occasion of the launch of my book “Design og strategi” [Design and Strategy].

“A lot of people think of design only as shape and colour, because that’s often the visible result. For that reason, it can be easy to underestimate what it takes to create good design; design that’s attractive, functional and profitable. For the company, profitability is most often about achieving goals and strategies that lead there”, I tell Kreativt Forum.

The quote is taken from the interview, written by Kreativ Forum 16.09.2018. Les hele artikkelen her.

Wanda Grimsgaard. Photo: Gaute Gjøl Dahle
Wanda Grimsgaard. Photo: Gaute Gjøl Dahle